DISPLAY RACK FOR THE JIMCO MAINTENANCE REMINDERS, J100DR
A sturdy metal rack that mounts in front of the price channel of a typical display gondola shelf. The base of the 24 count Maintenance Reminder packing sleeve fits securely in the base of the rack. The Display Rack has its own price channel clipped on the front of the rack.
The Display Rack will receive any of the Jimco maintenance reminder items. The use of two or three racks is recommended. For customer safety the rack extends only 3.25″ from the shelf.
The use of the Display Rack in a retail store yields an eight-fold increase in sales over the same product displayed on a peg-hook.
Locating the Display Rack or Racks in front of the oil filter display produces the best results; in front of the oil display is second; in front of the oil change accessories is third. Jimco products displayed in the “impulse-buy” area at the check-out counter usually also yields good results.